When You’re Promoting a Listing on Social Media
Landlords and property managers are making the most of social media as a platform to promote their rentals. What landlords, owners, and property managers may not know is that the Fair Housing Act covers all of the posts, tweets, pins, and online listings related to each listing.
No rental listing or advertising related to that listing can indicate any preferences or limitations based on race, religion, sex, handicap, national origin, or family status. Landlords and their staff need to be aware of these restrictions as they are promoting the property, which includes listings on MLS, in newspapers or online marketplaces, and posts on Facebook, Twitter, Pinterest, and LinkedIn.
All promotional posts and materials should be carefully checked before posting and, if there is any doubt about the language of the post, LEAVE IT OUT!